Our Ethos

These five guiding principles reflect the heart of NowYouKnow-built on trust, authenticity & the joy of real discovery.

Authentic Always

We believe in authentic experiences. No filters on photos, no facades - food, drinks, coffee, hotels and more the way you would experience them, shared by your people.

Trust is everything. That’s why you’ll never see sponsored posts on NowYouKnow. Every recommendation is honest and unpaid. And we will do our best to make sure it stays that way.

No Sponsored Content- Ever

Only from People You Trust

Recommendations come from your community, or creators you trust. It’s all personal.

No infinite scroll. No algorithmic chaos. No instant dopamine hit after dopamine hit. Just your favourite places, from your favourite people when you want it.

Mindful, not Mindless

Celebrate the Every Day

From an amazing bakery to an unforgettable hike- NowYouKnow is about those small, special places and moments that deserve to be shared.